About Us

"It just brings me so much joy."

I had simply asked him what it was about snowboarding that he loved so much;  and that was his response.

I have to admit, I was expecting a different answer. Something about the speed, time with friends or the deep fried mars bars at the chalet! It kind of caught me off guard actually, to hear him respond that way. After a pause, I thought to myself, we ought to listen to him on this one; all of us, who aren't doing enough of what brings us joy. 

Sometimes, kids just get it right.

 And it was on that very evening, that SHREDJOY was born! 

Since then, our family has been on a mission to build a brand that promotes this very concept: Doing more of what brings you joy.

SHREDJOY To The Top Mountain Co. is an All Mountain Company specializing in clothing and sporting apparel that is inspired by our sons love for snowboarding, mountain biking and his wild and free spirit.

We too remain truly inspired by the mix of athleticism, technical skill, unstructured creativity and connection to nature snowboarding provides for our boys, and the many others that enjoy the sport each season! 

When you wear SHREDJOY, you can be be assured we remain committed to providing you quality you can depend on. As a family of multisport athletes, we understand the importance of ensuring high quality products for sport and safety. We wont be selling any products we wouldn't use within our own family. Period. 

SHREDJOY is not just a brand, it is a mindset. It encourages us to choose our own path, work hard to to push through challenges, and to achieve our personal best.

Your Path. Your Mountains. Your Joy. 

#Shredjoy

#ToTheTop

Sincerely,

Dom & JL